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Home > Williamsburg Information > Williamsburg Shopping

Shopping for the New, the Fabulous, the Bargain and the Antique in Williamsburg

Are you ever in for a treat when you take a break from enjoying all historic ambience Williamsburg offers to go shopping. The town has everything a shopper -- be you a bargain hunter or a connoisseur of luxury -- could want.

And many of the best places to shop are quite close to our historic district.

Shopping at the Williamsburg Prime OutletsIn fact, a huge favorite of visitors and locals alike is Williamsburg’s Merchant’s Square. Located right next to Colonial Williamsburg, Merchant’s Square may very well be the first planned shopping district in the United States. If it’s not, it’s one of the first, for the shopping area was first designed the early part of the previous century (circa 1927).

Designed to evoke the Colonial era, the Square’s shops offer visitors the chance to see and purchase fabric and furniture that could have been used in pre-Revolutionary War times. You can deck out your entire home in the Colonial style. Or just purchase one couch. One pillow. Perhaps curtains.

Merchant's Square also sells fine art, crafts, pewter, jewelry, clothing.

You’ll also want to walk down Duke of Gloucester Street. Located in Colonial Williamsburg, this street is full of artisans and shops straight out the 18th century. Need a new powdered wig? What a about a new silk dress with full skirt for the ball. You’ll find them here.

Shopping at the Williamsburg Prime OutletsLooking for a bargain? The Prime Outlets - Williamsburg offer shoppers the chance to purchase high-end goods -- such as shoes from Kate Spade, or a purse from Coach - at below-retail prices. More than 120 stores will tempt you with terrific bargains. These Prime Outlets are located a quick drive from Colonial Williamsburg.

Ever hear of “New Urbanism”? It’s a movement that got started in the 1980s and 1990s that believes neighborhoods should be designed to be walk able, have great mass transportation, and have a mix of residential, retail and business -- all within walking distance of each other. New Town in Williamsburg is an example of a New Urbanism community. And a centerpiece of this town within a town is its shopping mall. Come to New Town to purchase from local, one-of-a-kind shops, as well as retailers known nationwide. There are plenty of restaurants and even a 12-screen cinema.

High Street also has a great mix of residential and urban retail, all located in the middle of Williamsburg. Stop by and you’ll immediately stop in your tracks as you view the center’s Georgian architecture. High Street has some fantastic restaurants and eateries, as well as the wonderful Movie Tavern, a cinema café that shows first-run movies on its eight screens. It’s truly not to be missed.

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